Ditching The Dirt With Microfibre Technology

What if I told you I had an affordable product to clean your home that was all this…?

• More hygienic
• Quicker
• Chemical-free
• Cheaper
• Greener

People joke about reinventing the wheel, but it’s because we think that most inventions already do their jobs pretty well. We imagine that there's little chance of coming up with anything better than we have already, but we just need to look at the latest cellphone to know that even the simplest things can be done better!
Take cleaning, for example: a chore we love to hate. Who'd have thought there'd be a better way to scrub things clean than using good old soap and water? BUT THERE IS!

If you've tried the latest microfibre cleaning cloths, you'll know that technology really does make life easier. Not only are these cloths more hygienic, they avoid the need for extensive detergents, making them greener, and they get things far cleaner in a lot less time.

What's different about a microfibre cloth?
An ordinary cleaning cloth has fibres made of cotton or a synthetic material such as nylon. You've seen pieces of cotton so you know exactly how big the fibres can be. But a microfibre cloth has far more fibres and they're much smaller, 100 times smaller than a human hair. If "many hands make light work", so do many fingers - or many micro-fibres.

Why do smaller fibres clean better?
Microfibres are able to attach themselves to even the smallest, most microscopic dirt particles, ones that normal cloth fibres (positively giant in comparison) crudely brush past. If forces were visible, you'd be able to see that there are adhesive forces (the forces of attraction) between microfibres and dirt. That's why dirt, dust, and other stuff can be "hoovered up" by microfibre cloths. It's also why you have to clean microfibre clothes so thoroughly after you've used them.

How microfibre cleaning cloths work
If you clean the traditional way, with soap and water, the molecules of the detergent you use stick to and break down the dirt and grime. When you rinse with a wet cloth, the water molecules glued to its fibres stick to the detergent and wash it away with the dirt still attached. This is old-fashioned cleaning with chemistry. Compared to a microfibre cloth, a normal cloth has relatively few fibres so it cleans in a hit-and-miss way. Dirt gets missed and detergent and water often get left behind on the surface you're cleaning.

If you use a microfiber cloth, there's no detergent involved whatsoever, so how is the dirt removed? Instead of detergent, we depend on millions more fibres that can sweep dirt away. The fibres are made of plastic and many of them attach themselves to each dirt speck. Working as a team, many fibres apply powerful enough forces to dislodge the dirt and carry it away, leaving the surface naturally dirt-free. This is new-fangled cleaning with physics using nothing but the adhesive power of forces: cleaning mechanically and without chemicals. The dirt stays locked inside the cloth's fibres until you wash it in hot water, which makes the fibres uncurl slightly and release their dirty content.

A number of recent studies have found benefits of using microfibre cloths (often combined with steam cleaning) to help minimise the spread of infections in hospitals and similar environments.

What's the best way to use microfibre cloths?
Like a traditional cleaning cloth, you use them dry for dusting and very slightly wet for more general cleaning.  The best way to use these cloths is with as little water as possible.

If you're cleaning something very dirty, use a standard cloth and soapy water to wash all the dirt off first. Then rinse them thoroughly with clean water and let them dry in the air for a little while. At this point, polish over with your microfibre cloth, and you'll be amazed at the smear-free, sparkling finish. If your surfaces or windows aren't too dirty to start with, simply use the microfibre cloth by itself with a little water.

You can use microfibre cloths to clean virtually any hard surface. Try them on:

- bathroom surfaces
- kitchen surfaces
- car interiors
- windows
- reading glasses
- drinking glasses
- floors
- TV screens
- bookshelves
- dusting between burglar bars, or other nooks
- computers (ESPECIALLY helpful because no water is needed!)

...you'll be amazed at the results. I don’t want to sound like a bad TV advertisement, but these things are really good! You'll literally hear things getting squeaky clean and shiny.

If microfibre cloths are so good, why aren't they more popular?
Microfibre cloths are much more widely known and used in Europe, partly because that's where the market leading brands originated. The household chemicals market is worth tens of billions to big chemical companies, so they have little incentive to get behind a simple technology that undermines their products. Companies have spent a fortune on advertising for several decades, convincing most of us that we need to blast our homes with industrial-strength cleaners in an endless war on germs. Is it any wonder, then, that we're skeptical of "magic" microfibre cloths that promise to get our homes hygienically clean with nothing but water?

If you're still doubtful, add one of these cloths to your order today and try for yourself. And remember that what's cleaning your home isn't magic - it's science’s new wheel of cleaning!

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